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Move donors to their best gift with tools for on-air fundraising, direct mail, and online fundraising.

Updated! On-Air Fundraising Scripts Updated! Essential Resources for Federal Funding Threats Updated! Direct Mail and Email Appeal Copy Library

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Essential Tools for an Uncertain Future: Making Smart Decisions with Benchmarks

August 15, 2025 by Nancy Rosenbaum
Benchmarks Budgeting Building Resilience Corporate Support Digital Fundraising Major Giving Membership Mid-Level Giving On-Air Drives Planned Giving
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The Opportunity for Transformative Change: Leveraging Individual Giving Amidst Threats to Public Media’s Federal Funding

June 24, 2025 by Jay Clayton & Gwen Colwell
Additional Gifts Direct Mail Donor Cultivation Federal Funding Gift Club Major Giving Major Giving Goals Membership Mid-Level Giving Moves Management On-Air Drives On-Air Scripts Planned Giving Renewals Value Proposition
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Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages

April 8, 2025 by Jane O’Hara
Branding Community Email Marketing Engagement Marketing New Audiences New Members Value Proposition
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  • Jay Clayton

    Jay Clayton is a fundraising, marketing, and public relations professional with 25 years’ experience in public and commercial radio.

    (781) 598-8822
    jclayton@greaterpublic.org