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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
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Webinar: Get Ready for GivingTuesday 2021
Get strategies from last year’s record giving, plus donor insights and info about the most successful public media campaigns.
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Webinar: Fall 2021 On-air Fundraising Kick-off
Launch into the critical fall fundraising season feeling prepared and inspired.
Webinar: Building an Audience-Centered Culture: A Case Study from KERA
Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.
Sample the Public Media Major Gift Academy
Watch the first video in Module 1 of the training to see what’s in store.
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Webinar: FYE 2021 On-air Fundraising Kick-off
Launch into the critical spring fundraising season feeling prepared and inspired.
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Webinar: Fulfilling Your Major Gift Potential Using FY20 Benchmarks Data
Join us for the first ever look at public radio’s major giving Benchmarks results and possibilities at the $10,000 + level.
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Webinar: The Great Corporate Support Pivot with Paul Jacobs
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.
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Sample Copy: Mental Health and Wellness
Strengthen your credit copy with real samples of mental health and wellness credit copy from stations across the country.