Tag: On-Air Drives
WBUR’s One-Day $1 Million Drive During COVID-19
Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Webinar: On-Air Fundraising During a Global Pandemic
Member Only Content
Webinar: Music Station Fundraising in the Time of COVID-19
Member Only Content
Webinar: Spring 2020 On-Air Fundraising Kick-Off
Fundraising Messaging During a Chaotic Time
Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
Member Only Content
Webinar: Get Reenergized About On-Air Drives
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.