Tag: On-Air Drives

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How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change

Learn how an exercise to identify reporter mission statements had benefits for on-air drives, and may benefit your on-air drives right now.

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Station Results From the May 5 #GivingTuesdayNow Event

Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.

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WBUR’s One-Day $1 Million Drive During COVID-19

Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.

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Staying Donor-Centered in a Time of Upheaval

Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.

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Webinar: On-Air Fundraising During a Global Pandemic

Learn about the creative ways stations are finding to raise necessary funds in unprecedented circumstances.

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Fundraising Messaging During a Chaotic Time

Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.

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How Positive On-Air Messaging Can Remedy Listeners' News Fatigue

Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.