Evaluate Your Station's Fundraising Performance and Potential
Benchmarks are the reality-based foundation every manager needs to maximize public service income and make informed decisions about expenses.
- Does your fundraising cover your core operating costs?
- How dependent are you on institutional subsidies?
- Where's your real headroom for increasing revenue?
The Greater Public Benchmarks program is the only research that collects all fundraising data from each participating station. We aggregate the data, and look at each station’s net revenue relative to the size of its audience. This way, each station can understand its own potential for greater fundraising success, and can see its fundraising efficiency on a level playing field with more than one hundred other stations in the program.
Benchmarks represent a cross section of market and station sizes and accounts for nearly 40 percent of the national annual listener hours. Your station will also have access to peer reports based on licensee type, format, and other criteria. And the Benchmarks service is free to all Greater Public members! RRC/Radio Research Consortium generously supports Greater Public’s Benchmarks Project with annual listener hours data.
Ready to submit your Benchmarks data?