Discover audience media habits, content preferences, and unmet needs from the Research Unmet Needs of Current and Potential Audiences (RUN) study.
Greater Public, PMCC, and SRG recently commissioned a national study to Research Unmet Needs of Current and Potential Audiences (RUN). This study surveyed a nationally representative sample of U.S. adults to understand their media consumption habits, content preferences, and identify their unmet needs. The findings offer a crucial lens into the evolving landscape of audience expectations.
Understanding the specific unmet needs of our communities empowers us to focus audience-building efforts on delivering content and experiences that genuinely resonate. By aligning our programming and outreach with the identified needs, we can create deeper connections with our audiences and demonstrate the unique value of public media. This translates to more effective fundraising strategies, increased donor engagement, and ultimately, a more sustainable future for public media.
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