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Upcoming! Resource in Audience Development

Audience Development Summit 2023

Bringing together public media leadership, development, marketing, and content professionals to connect with and serve new audiences.

Tagged with: Leadership  New Audiences  New Members 

Post in Membership

How to Adjust Your On-Air Goal as Sustainers Multiply

Tagged with: New Members  On-Air Drives  Sustainers 

Post in Equity & Inclusion

Centering Community Strengths: Strategies to Counteract Implicit Bias in Public Media Development

Tagged with: Engagement  Ethics  Major Giving  Marketing  New Audiences  New Members  On-Air Drives  On-Air Scripts 

Post in Equity & Inclusion

Intentional Inclusion: Public Television Can Be More than a 'White' Space

Tagged with: Community  Engagement  New Audiences  New Members  Partnerships  Strategy 

Member Only Content

Resource in Membership

Webinar: New Platforms & New Audiences: Engaging Gen Z for Long-Term Sustainability

The projects and initiatives that engage young people who have graduated from PBS KIDS programming.

Tagged with: New Audiences  New Members  Webinars 

Post in Membership

Is It Time to Adjust Your Direct Mail Strategy?

Tagged with: Acquisition  Additional Gifts  Direct Mail  New Members  Renewals  Sustainers 

Resource in Membership

NPR Network Community Conversations: NPR+ Podcast Bundle

Making all NPR podcasts available, sponsorship-free and with other potential benefits, exclusively as a benefit of membership to a station.

Tagged with: New Audiences  New Members  Podcasting  Webinars 

Resource in Membership

NPR Network Community Conversations: NPR Network Brand

A unifying brand and brand message that captures the full universe of content and experiences that we offer across all platforms, aiming to grow awareness and strengthen engagement by creating brand consistency.

Tagged with: New Audiences  New Members  Webinars 

Resource in Membership

NPR Network Community Conversations: Growing Audience Support

A plan to develop the next generation of supporters, building on work to drive station donations from NPR digital platforms. Donors making a gift on NPR digital platforms would have the option to give to a station or support the NPR Network as a whole.

Tagged with: New Audiences  New Members  Webinars 

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