Tag: New Audiences
How WBUR Restructured Teams and Roles to Support Digital Transformation
The True ROI Timeline of Digital Transformation: When Technology Investment Finally Pays Off
Digital Transformation Must Be Led by Business Transformation: Lessons from WBUR
RUN University: Workshops on Applying National Audience Research
Collaborate with peer stations to develop actionable strategies from our national audience data.
RUN University: Online Sessions Exploring National Audience Research
Join this in-depth exploration of the national research that reveals insights into the unmet needs of public media audiences.
Setting the Stage for Organizational Transformation: The Importance of Strategic Positioning
Beyond “Now More Than Ever”: 3 Rs for Compelling Audience Messages
What Audiences Really Want: Key Findings from the RUN Study
Discover audience media habits, content preferences, and unmet needs from the Research Unmet Needs of Current and Potential Audiences (RUN) study.
Making Public Media Accessible: A Move from Mission to Practice
Make public media more accessible! Gain practical tips to create inclusive content and workplaces, covering everything from captioning to inclusive hiring practices.