How the Halo Effect Benefits Sponsors

Before we get into the specifics of how the Halo Effect benefits public media sponsors, it’s helpful to consider the “Consumer Decision Journey” used in marketing plans. The top of this marketing funnel is aimed at the largest number of people with efforts that build awareness, interest, and consideration. Efforts will target fewer consumers who are at the stages of intent, evaluation, and making a purchase. Public media resides at the beginning of the marketing…