Pricing Event Sponsorship Assets

Determine the correct value for the event sponsorship assets you will include in your sales proposal. While sponsorship best practices are to bundle and annualize all sponsorship assets, including events, determining the correct value for the event sponsorship assets you will include in any sales proposals is essential. As you work to do so, it’s helpful to keep the following guiding principles in mind:Pricing should be based not on the cost to your organization, but…