Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.