Corporate Support Strategy in the Coming Year: Sponsorship Pricing and Packaging
Get recommendations from Paul Jacobs on selling digital packages via SOV or CPM as well as balancing pricing with leaving spots unsold.
Setting Rates and Packaging Your Inventory
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
A Tale of Corporate Support Sponsorship in FY20
Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.
Innovative Underwriting Ideas Being Used by Stations During COVID-19
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
The Current Impact of COVID-19 on Underwriting, Part 2
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
How to Use a Rate Card to Show Your Value to Sponsors
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
Your Cheat Sheet for Digital Sponsorship Calculations
Build your confidence selling digital underwriting for public media with this easy-access guide to the most important digital sponsorship formulas.
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.