Get recommendations from Paul Jacobs on selling digital packages via SOV or CPM as well as balancing pricing with leaving spots unsold.
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.
Learn about creative ways stations are promoting and packaging underwriting during the current phase of reopening due to COVID-19.
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
Understand how to refine and share your rate card based on the underwriting prospect or sponsor you're working with.
Build your confidence selling digital underwriting for public media with this easy-access guide to the most important digital sponsorship formulas.
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.