Webinar: Top 10 Sponsorship Packaging and Sales Strategies for Events: A PMDMC24 Encore Presentation

With station events back in full swing, event sponsorship is a growing revenue stream. But what is an effective event sponsorship strategy? What components are most lucrative? How to price it? Package it? How to balance event sponsorship with other on-air and digital assets? Dan Kowitz brings an outside perspective on all of this, applying his extensive sponsorship experience with high-profile companies like IEG, Chicago Tribune, and many others, to help public media maximize the…