Apply the Right Tactics to the Right Level of Giving
Help your donors find their path
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
In public media individual giving, membership is king. It’s where we’ve had the most success. In fact, we’re kind of famous among nonprofits for how good we are at getting large numbers of donors to give small amounts. And that is something to be proud of. If you work in public media major giving, you know how central membership is to everything we do, sometimes to the detriment of other areas along the continuum of…