Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
Donors who know that their gift is valued and making a difference are much more likely to give again, and give more. Stewarding major gifts is really the same as cultivating your next major gift from a donor. You should have an individual stewardship plan for each major donor in your portfolio. The basics of this plan are about saying thank you repeatedly. But the plan should go far beyond that, building on the specific…
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