Watch the first video in Module 1 of the training to see what’s in store.
Thank donors using memorable, personalized acknowledgement copy.
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
Draw your gift club members closer with effective appreciation.
Apply tactics to your major gift fundraising to bring in more gifts, bigger gifts, and less donor attrition over time.
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A Mini-Guide to Getting Started with Facebook’s Charitable Giving Tools.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.