PMDMC Summer Series | Marketing Ideas for Your Planned Giving Program

Debbie Eliason, Senior Director of Planned Gifts, WETA; Sonja Greenwaldt, Planned Giving Director, MPR | APM; Kathy Reed, Assistant VP of Major and Planned Giving, WXXI; and Joe Thiegs, Planned Giving Advisor, Greater Public / President, Generoworks LLC

  • Aug 26, 2020 3:00pm
  • Eastern time zone
  • |
While much of the planned giving work happens one-on-one, marketing is a critical aspect of a successful planned giving program. Knowing the who, what, where, when, why, and how of marketing a planned giving program can make the difference between a mediocre program and a great one. Hear industry experts’ recommendations for marketing a planned giving program, including where to start. Discover how they have built and maintained effective planned giving programs incorporating various marketing…

While much of the planned giving work happens one-on-one, marketing is a critical aspect of a successful planned giving program. Knowing the who, what, where, when, why, and how of marketing a planned giving program can make the difference between a mediocre program and a great one.

Hear industry experts’ recommendations for marketing a planned giving program, including where to start. Discover how they have built and maintained effective planned giving programs incorporating various marketing techniques at their stations.


PMDMC 2020 Summer Series