Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.
Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
Examples of how WGBH use underwriting testimonials on-air.
OPB launched a testimonial campaign to help heighten awareness of the underwriting opportunity at the station.