Public media organizations have not historically invested time and staff into the work of major gifts and instead have relied on strong and wide membership programs. This mindset is starting to change as stations build up the staff, tools, and practices that bring real results to fund important programming. This session will take a look at the major giving fundraising situation system-wide and present case studies from stations that have participated in Greater Public’s major giving training programs.
PMDMC Summer Series | Transforming the Work of Major Giving in Public Media
Rachel Hubbard, Executive Director, KOSU; Jim Rademaker, Interim General Manager, WCMU; and Jim East, Senior Vice President, Development, Colorado Public Radio
- Aug 13, 2020 12:00pm
- Eastern time zone
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Public media organizations have not historically invested time and staff into the work of major gifts and instead have relied on strong and wide membership programs. This mindset is starting to change as stations build up the staff, tools, and practices that bring real results to fund important programming. This session will take a look at the major giving fundraising situation system-wide and present case studies from stations that have participated in Greater Public’s major…
