Webinar: Fulfilling Your Major Gift Potential Using FY20 Benchmarks Data

Presented by Jay Clayton, Greater Public Individual Giving Advisor, and Gwen Colwell, Greater Public Major Giving Advisor

  • May 27, 2021 1:00pm
  • Eastern Time Zone
  • |
  • 60 minutes
Diversifying fundraising revenue is more important than ever, and a focused attention on raising major gifts revenue will be crucial. The first step is to know what potential your station has for this revenue based on your audience. This is exactly what Greater Public’s Benchmarks data is designed to do. Join us for the first ever look at public radio’s major giving Benchmarks results and possibilities at the $10,000 + level. We’ll also look at…

Diversifying fundraising revenue is more important than ever, and a focused attention on raising major gifts revenue will be crucial. The first step is to know what potential your station has for this revenue based on your audience. This is exactly what Greater Public’s Benchmarks data is designed to do.

Join us for the first ever look at public radio’s major giving Benchmarks results and possibilities at the $10,000 + level. We’ll also look at giving at the $100,000+ level and the $1 million+ level. No matter the size of your station, every station has the capacity for these higher levels of giving. Top-performing stations can show us valuable ways to take advantage of your major gift potential.

In this webinar you’ll learn how to recognize, capture, and sustain your station’s major gift potential.