Designing a Fundraising Campaign When Your Need Is Urgent

Whether your fundraising results have been lackluster, leaving you with revenue to make up before the end of the fiscal year, or whether you’ve been handed a steep government or university budget cut, these types of situations demand campaign-style fundraising to produce the results you need.

When a fundraising goal is not met, or a source of funding is lost, you may need to create an emergency fundraising campaign on a specific timeline. First, identify the deadline of your campaign. The amount of time you have to reach your goal will determine how frequently and aggressively to use each technique. Campaign Techniques for Urgent Timelines For short-term campaigns, your best bet is to be as aggressive as you can with each…
Melanie Coulson

Melanie Coulson

Executive Director for Member Station Services and Individual Giving Advisor

(206) 245-6404 (Pacific Time Zone)
Main contact for digital fundraising; general membership