Essential Strategies for Public Media Membership Growth

Public radio is an important public service that millions of listeners willingly and passionately support year after year. It’s also a unique fundraising model because public radio is its own primary channel for reaching donors. Plus, decades of fundraising experience at hundreds of stations across the country have created a strong suite of data-proven best practices. Of course, some differences also exist between stations, which makes it important to vary some tactics from one station…