How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
Many factors influence why people give money to charities, causes and other nonprofits, but the fundamentals of fundraising tell us that people give where they feel their money is needed and where it will make a difference. In public radio’s case, the programming causes giving; people give because they understand their financial support keeps the programming they want on the air, and that their contributions ensure the station’s editorial independence. This is true for both…