“You’re going to need a bigger boat.” -Brody from the film Jaws   Anne Ibach, head of membership at Oregon Public Broadcasting, describes her program as if it were an enormous boat, transporting givers. She says their goals are to: Bring more people onto the boat (acquire givers). Keep the people on the boat from falling off (maintain strong retention). Give the ones who fall off a life raft (get back lapsed givers). Expanding the…

Jay Clayton

Greater Public Individual Giving Advisor

(781) 598-8822 (Eastern Time Zone)
jclayton@greaterpublic.org
Main contact for individual fundraising; pledge drive strategy; general membership