On-Air Fundraising Toolkit for Public Radio

“You’re going to need a bigger boat.” – Brody from the film Jaws Anne Ibach, head of membership at Oregon Public Broadcasting, describes her program as if it were an enormous boat, transporting givers. She says their goals are to: Bring more people onto the boat (acquire givers). Keep the people on the boat from falling off (maintain strong retention). Give the ones who fall off a life raft (get back lapsed givers). Expanding the…