Elevate your sustaining membership program - or simply strengthen its foundation - with this collection of calculators, scripts, letters, and advanced strategies.
The voyage of sustaining membership programs launched two decades ago. In that time, sustaining members have revolutionized public media fundraising. Most of us saw the leap in renewals that came from starting our program; a degree of stability is the new-normal, thanks to sustaining members. But the journey isn’t over. Our new quest is to refine our sustainer systems. Dust off each component and polish it to a shine to create robust, healthy programs that…
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