The Next-Level Sustainers Toolkit

Since sustaining membership programs began two decades ago, revenue contributed by sustaining members has revolutionized public media fundraising. Retention has increased many fold, and sustainers typically contribute more than single-gift donors. Overall, membership program revenue is much more stable and predictable than in the past. But the journey isn’t over. The urgent quest today is to refine sustainer systems. Dust off each component and polish it to a shine to create robust, healthy programs that…