The lead-up to the 2020 election and its aftermath present an important opportunity to showcase public radio’s strongest brand attributes and products. At the same time, 2020 has been an exceptionally challenging year for public radio staffers personally and professionally. In a resource-strapped climate, how are public radio staff approaching election promotions? How are they making the most of election-specific products for longer-term engagement and monetization? How are they keeping the gas on when they or their teammates feel drained or even burned out? Walk away with actionable ideas and tactics to help your team make the most of this moment for your audiences.
PMDMC Summer Series | Take an Energizing Breath and Rock the Vote(rs)
Elyse Poinsett, Senior Manager of Member Station Marketing, NPR; Michaela Gianotti, Senior Manager, Marketing Communications, KUOW; Victor Lim, Senior Manager, Growth Marketing, WBEZ; and Audrey Atkins, Director of Community Engagement, WBHM
- Aug 14, 2020 2:30pm
- Eastern time zone
- |
The lead-up to the 2020 election and its aftermath present an important opportunity to showcase public radio’s strongest brand attributes and products. At the same time, 2020 has been an exceptionally challenging year for public radio staffers personally and professionally. In a resource-strapped climate, how are public radio staff approaching election promotions? How are they making the most of election-specific products for longer-term engagement and monetization? How are they keeping the gas on when they…
