PMDMC Summer Series | Take an Energizing Breath and Rock the Vote(rs)

The lead-up to the 2020 election and its aftermath present an important opportunity to showcase public radio’s strongest brand attributes and products. At the same time, 2020 has been an exceptionally challenging year for public radio staffers personally and professionally. In a resource-strapped climate, how are public radio staff approaching election promotions? How are they making the most of election-specific products for longer-term engagement and monetization? How are they keeping the gas on when they…