PMDMC Summer Series | The Invisible Thumbprint: How Unconscious Bias and White Culture Affect Public Media

Bias is a tricky thing. We all have it, it’s in our DNA. Sometimes that’s okay but sometimes it’s not.

For marketing and fundraising professionals, this nuanced understanding of bias is even more important because cognitive biases are so often used in marketing and fundraising efforts to nudge potential donors into giving. But without examination of the unintended consequences of such efforts, our tactics to get more donors or more dollars can reinforce harmful stereotypes.

Minal Bopaiah, Founder & Principal Consultant of Brevity & Wit, is back by popular demand to help us understand the importance of recognizing bias and develop the skills to talk about our identities. As media organizations, we inform the culture and arch of understanding. If we are to survive, we need to represent the audiences we serve. Bopaiah will walk us through unconscious biases, specifically identifying how white culture affects our industry.

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