Webinar: Create High-Performance Email That Boosts Fundraising Results

  • May 30, 2018 2:00pm
  • Eastern time zone
  • |

Your email fundraising performance affects your entire membership program, from renewing and acquiring members to supporting pledge and year-end fundraising.

Compare your strategy against the latest trends and tests as we tackle questions of timing, frequency, and targeting: Can you increase acquisition of new members and sustainers by improving email to “digital prospects” like e-news subscribers, website visitors, NPROne users, and social media followers? Can you boost your renewal rate – and improve your lapsed reactivation results – with a fresh approach to email renewals? Can you improve your calendar year-end fundraising by shifting the…

Compare your strategy against the latest trends and tests as we tackle questions of timing, frequency, and targeting:

  • Can you increase acquisition of new members and sustainers by improving email to “digital prospects” like e-news subscribers, website visitors, NPROne users, and social media followers?

  • Can you boost your renewal rate – and improve your lapsed reactivation results – with a fresh approach to email renewals?

  • Can you improve your calendar year-end fundraising by shifting the frequency or timing of your November-December email?

  • How can you take advantage of email user engagement data to improve targeting of your appeals?

We’ll wrap up the webinar with a scan of techniques for creating high-performance email: length, layout, testing, and more. Bring your best questions and invite your colleagues.