Tag: Lapsed

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New! Resource in Membership

How to Retain and Recapture Sustainers

A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These core strategies will help you keep sustainers close so you lose fewer of them over time.

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Updated! Resource in Membership

Direct Mail and Email Appeal Campaigns

Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, and triple-A.

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Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

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Resource in Major and Planned Giving

Getting Lapsed Gift Club Donors to Renew

Understand the importance of gift club renewals and how to draw members back to the club.

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Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

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Resource in Membership

Webinar: Create High-Performance Email That Boosts Fundraising Results

Your email fundraising performance affects your entire membership program, from renewing and acquiring members to supporting pledge and year-end fundraising.

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Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.