• Create an account
  • Sign In
Greater Public
  • Member Resources
    • Membership
      • On-Air Fundraising Scripts
      • Mail and Email Campaigns
      • On-Air Drive Calendar
    • Corporate Support
      • Credit Copy Central
      • Onboarding Toolkit
      • Digital Underwriting Training
    • Major and Planned Giving
      • Major Giving Toolkit
      • Gift Club Toolkit
      • Planned Giving Toolkit
    • Equity and Inclusion
      • At Greater Public
    • Benchmarks
    • Webinars
  • Blog
    • Membership
    • Corporate Support
    • Major and Planned Giving
    • Equity and Inclusion
    • Audience Development
  • Events & Training
    • Visit PMDMC.org
    • Greater Public Roundtables
    • Our Hour: A Gathering for BIPOC in Public Media
    • Certification Course in Mid-Level Fundraising
    • Work Smart: Public Media Sponsorship Training for Newcomers
    • The Major Giving Pathway for Public Media
  • Public Media Jobs
    • View Openings
    • Submit A Job
    • Careers at Greater Public
  • Direct Mail Services
  • About
    • Become A Member
    • Member Organizations
    • Affinity Groups
    • FAQs
    • Staff & Advisor Directory
    • Board of Directors
    • Contact Us

Tag: Lapsed

Refine by Discipline

  • Audience Development ›
  • Corporate Support ›
  • Equity & Inclusion ›
  • Major and Planned Giving ›
  • Membership ›
Member Only Content

New! Resource in Membership

How to Retain and Recapture Sustainers

A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These core strategies will help you keep sustainers close so you lose fewer of them over time.

Tagged with: Donor Stewardship  Lapsed  Renewals  Sustainers 

Post in Audience Development

Using Conversational Texting for Engagement and Recapture

Tagged with: Additional Gifts  Donor Stewardship  Engagement  Lapsed  Mobile  New Audiences  Renewals  Sustainers 

Member Only Content

Updated! Resource in Membership

Direct Mail and Email Appeal Campaigns

Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, and triple-A.

Tagged with: COVID-19  Direct Mail  Email  Format: AAA  Format: Classical  Format: Jazz  Format: News  Lapsed  Renewals  Year End 

Member Only Content

Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Tagged with: Data Management  Direct Mail  Donor Acknowledgement  Donor Stewardship  Email  Guidelines  Lapsed  Membership  Online Giving  Public Media 101  Renewals  Strategy  Sustainers 

Member Only Content

Resource in Major and Planned Giving

Getting Lapsed Gift Club Donors to Renew

Understand the importance of gift club renewals and how to draw members back to the club.

Tagged with: Donor Stewardship  Gift Club  Lapsed  Major Giving  Mid-Level Giving  Renewals 

Member Only Content

Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

Tagged with: Additional Gifts  Direct Mail  Email  Format: Classical  Format: Jazz  Format: News  Gift Club  Lapsed  Major Giving  Mid-Level Giving  On-Air Scripts  Renewals  Telemarketing  Year-round Scripts 

Member Only Content

Resource in Membership

Webinar: Create High-Performance Email That Boosts Fundraising Results

Your email fundraising performance affects your entire membership program, from renewing and acquiring members to supporting pledge and year-end fundraising.

Tagged with: Acquisition  Email  Lapsed  Online Giving  Year End 

Member Only Content

Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

Tagged with: Acquisition  Additional Gifts  Direct Mail  Donor Acknowledgement  Email  Lapsed  Membership  Sustainers 

Sign In to Greater Public

Forgot your password?

New to Greater Public? Create an account.

Address

PO Box 303279
Austin, TX 78703-0055

(800) 454-2314

Stay in touch with us

  • Contact Us
  • FAQs

Copyright © Greater Public 2023. Privacy Policy