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Tag: Lapsed

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Member Only Content

Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Tagged with: Data Management  Direct Mail  Donor Acknowledgement  Donor Stewardship  Email  Guidelines  Lapsed  Membership  Online Giving  Renewals  Strategy  Sustainers  Toolkit 

Member Only Content

Resource in Major and Planned Giving

Getting Lapsed Gift Club Donors to Renew

Understand the importance of gift club renewals and how to draw members back to the club.

Tagged with: Donor Stewardship  Gift Club  Lapsed  Major Giving  Mid-Level Giving  Renewals 

Member Only Content

Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

Tagged with: Additional Gifts  Direct Mail  Email  Format: Classical  Format: Jazz  Format: News  Gift Club  Lapsed  Major Giving  Mid-Level Giving  On-Air Scripts  Renewals  Telemarketing  Year-round Scripts 

Member Only Content

Resource in Membership

Webinar: Create High-Performance Email That Boosts Fundraising Results

Your email fundraising performance affects your entire membership program, from renewing and acquiring members to supporting pledge and year-end fundraising.

Tagged with: Acquisition  Email  Lapsed  Online Giving  Year End 

Member Only Content

Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

Tagged with: Acquisition  Additional Gifts  Direct Mail  Donor Acknowledgement  Email  Lapsed  Membership  Sustainers  Toolkit 

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