Your email fundraising performance affects your entire membership program, from renewing and acquiring members to supporting pledge and year-end fundraising.
Compare your strategy against the latest trends and tests as we tackle questions of timing, frequency, and targeting: Can you increase acquisition of new members and sustainers by improving email to “digital prospects” like e-news subscribers, website visitors, NPROne users, and social media followers? Can you boost your renewal rate – and improve your lapsed reactivation results – with a fresh approach to email renewals? Can you improve your calendar year-end fundraising by shifting the…
Sign In to Greater Public
New to Greater Public? Create an account.