Webinar: Evaluate Your Station’s Fundraising Performance with Benchmarks

Presented by Deb Turner, Vice President of Development at New Hampshire Public Radio; and Jay Clayton, Greater Public Individual Giving Advisor

  • Oct 12, 2022 2:00pm
  • Eastern Time Zone
  • |
  • 60 minutes
Evaluate your station’s fundraising performance and understand your full revenue potential with annual Benchmarks reports. Greater Public’s Benchmarks for Public Radio Fundraising is the only research that compares each station’s net revenue relative to the size of its audience so you get an apples-to-apples comparison. Nearly a hundred stations participate in Benchmarks each year, representing a cross-section of market and station sizes and accounting for nearly 40 percent of the nation’s public radio listening. Join…

Evaluate your station’s fundraising performance and understand your full revenue potential with annual Benchmarks reports. Greater Public’s Benchmarks for Public Radio Fundraising is the only research that compares each station’s net revenue relative to the size of its audience so you get an apples-to-apples comparison. Nearly a hundred stations participate in Benchmarks each year, representing a cross-section of market and station sizes and accounting for nearly 40 percent of the nation’s public radio listening.

Join this webinar to learn how Benchmarks can help you:

  • Discover where you have headroom to increase revenue.
  • Make the case for increased attention or spending in an undeveloped area.
  • Demonstrate your station’s fundraising efficiency relative to other similar stations.
  • Find out if your fundraising covers your core operating costs.
  • Examine your dependence on institutional subsidies relative to other stations.