Webinar: How America’s “Giving Economy” Is Changing and What It Means for Stations
Americans’ view of contributions and philanthropy has profoundly changed, driven by swift technology changes, massive demographic shifts, and the ravages of the pandemic. Hear about the latest donor research by the Indiana University Lilly Family School of Philanthropy, which focuses on the growing demand for new models of engagement with donors, from giving choices to stewardship. Plus, learn how donors themselves are redefining “charity” and “donation” and what that implies for messaging as well as…
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