Webinar: Understanding Your Benchmarks Reports

Presented by Jay Clayton, Individual Giving Advisor, and Gayle Ewer, Engagement Manager, Member Services, Greater Public

  • May 17, 2022 1:00pm
  • Eastern Time Zone
  • |
In this webinar, Greater Public’s Jay Clayton and Gayle Ewer will walk you through the Benchmarks reports to help you understand what your trend and peer reports reveal about your station’s current fundraising progress and your potential. You’ll learn how to decipher your reports to convert listening to giving/givers and determine your potential for fundraising based on the 90th percentile. We will also discuss the changes in listening throughout COVID-19 and how that has affected…

In this webinar, Greater Public’s Jay Clayton and Gayle Ewer will walk you through the Benchmarks reports to help you understand what your trend and peer reports reveal about your station’s current fundraising progress and your potential.

You’ll learn how to decipher your reports to convert listening to giving/givers and determine your potential for fundraising based on the 90th percentile. We will also discuss the changes in listening throughout COVID-19 and how that has affected fundraising.