Tag: On-Air Drives
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How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
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Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
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Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
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The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
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Calculating Your Station's On-Air Fundraising Efficiency
Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
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On-Air Drive Calendar
Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
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Integrated On-Air Campaign Planning Timeline Template
Download a on-air campaign planning timing template for use at your station.