Webinar: WBUR’s Digital Transformation: Wins & Lessons Learned
Presented by Joan DiMicco, Professor, Boston University; Katie Stack, Director, Donor Relations & Operations, WBUR; Greg Lyons, CRM Administrator, WBUR; Kirsten Kalkhurst, Director, Business Partnerships, WBUR
- Sep 4, 2025 2:00pm
- Eastern Time Zone
- |
- 60 minutes
The most sophisticated CRM in the world won’t transform your station without the right team and processes.In this webinar, leaders from WBUR will share their journey of replacing legacy systems with a unified digital infrastructure. But instead of focusing on technical specifications, this panel will share what they believe matters more for success: strategic hiring decisions, organizational restructuring, and creating a culture of data ownership.Through a candid discussion of both triumphs and missteps, representatives from…