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Tag: Data Management

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Post in Audience Development

Building Audience Means Building Relationships

Tagged with: Community  Data Management  Diversity, Equity, and Inclusion  Leadership  Market Research  New Audiences 

Member Only Content

Updated! Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Tagged with: Data Management  Direct Mail  Donor Acknowledgement  Donor Stewardship  Email  Guidelines  Lapsed  Membership  Online Giving  Renewals  Strategy  Sustainers  Toolkit 

Member Only Content

Resource in Membership

Webinar: Discover Your Station’s Hidden Revenue Opportunities

Use Benchmarks to learn how much money your station can earn in all areas of fundraising and the steps you can take.

Tagged with: Benchmarks  Data Management  Webinars 

Member Only Content

Resource in Membership

Webinar: Utilizing Google News Consumer Insights 2.0

Discover real-time industry benchmarks and peer station averages to help guide decisions and fuel action.

Tagged with: Data Management  Measuring and Reporting Impact  Partnerships  Webinars 

Post in Membership

Data Security - Don't Let Perfect Be the Enemy of Good

Take the first steps in establishing best practices to better protect donor data at your station.

Tagged with: Data Management 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Membership

Webinar: How to Better Protect Your Donors’ Data

Learn to customize your donor management software and establish best practices to better protect your donor data.

Tagged with: Data Management  Webinars 

Member Only Content

Resource in Membership

A Consumer's Guide to CRM Systems for Public Media

An independent guide to CRM systems for public radio and television stations.

Tagged with: Data Management 

Post in Corporate Support

Three Ways the Data You Already Have Can Increase Corporate Support Prospects

Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.

Tagged with: Data Management  Sales Strategy 

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