Tag: Data Management
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Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Building Audience Means Building Relationships
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Webinar: Discover Your Station’s Hidden Revenue Opportunities
Use Benchmarks to learn how much money your station can earn in all areas of fundraising and the steps you can take.
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Webinar: Utilizing Google News Consumer Insights 2.0
Discover real-time industry benchmarks and peer station averages to help guide decisions and fuel action.
Data Security - Don't Let Perfect Be the Enemy of Good
Take the first steps in establishing best practices to better protect donor data at your station.
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Webinar: Demystifying Nielsen Ratings for Development Professionals
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Webinar: How to Better Protect Your Donors’ Data
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A Consumer's Guide to CRM Systems for Public Media
An independent guide to CRM systems for public radio and television stations.