Resource Types: Article
Member Only Content
What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Member Only Content
How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
Member Only Content
Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
Member Only Content
Sample Copy: State Lotteries
Strengthen your credit copy with real samples of state lottery credit copy from stations across the country.
Fundraising Spot Contest
Greater Public and the Public Radio Program Directors Association (PRPD) are teaming up to find the best fundraising spots in public radio in our inaugural fundraising spot contest.
Member Only Content
Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
Sample the Public Media Major Gift Academy
Watch the first video in Module 1 of the training to see what’s in store.
Member Only Content
Sample Copy: Mental Health and Wellness
Strengthen your credit copy with real samples of mental health and wellness credit copy from stations across the country.
Member Only Content
Sample Copy: Beer, Wine & Spirits
Strengthen your credit copy with real samples of beer, wine, and other alcoholic beverage credit copy from stations across the country.