Resource Types: Article

Designing a Fundraising Campaign When Your Need Is Urgent
Whether your fundraising results have been lackluster, leaving you with revenue to make up before the end of the fiscal year, or whether you’ve been handed a steep government or university budget cut, these types of situations demand campaign-style fundraising to produce the results you need.

How the Halo Effect Benefits Sponsors
Understand how the Halo Effect delivers tangible value to our sponsors.

What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.

How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.

Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.

Sample Copy: State Lotteries
Strengthen your credit copy with real samples of state lottery credit copy from stations across the country.
Fundraising Spot Contest
Greater Public and the Public Radio Program Directors Association (PRPD) are teaming up to find the best fundraising spots in public radio in our inaugural fundraising spot contest.

Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
Sample the Public Media Major Gift Academy
Watch the first video in Module 1 of the training to see what’s in store.