The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
Build these assets into your sales process to illustrate the power of the Halo Effect.
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Reinforce the strength of the Halo Effect using these four copywriting practices.
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
Radio ads are shown to successfully increase web traffic.
Respond to COVID disruptions with forward-looking corporate support practices.