Tag: Value Proposition
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Effective Email Marketing for Your Sponsorship Clients
Promote sponsorship at your station using client-facing email marketing campaigns.
Five Ways to Win More With Advertising Firms
Public Media's Marketing Oasis During the 2022 Midterm Election
Five Ways to Position Your Station to Automotive Sponsors
Leveraging Category Disruption in 2022
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Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.