Reinforce the strength of the Halo Effect using these four copywriting practices.
Get inspired by these exemplary four-point corporate support proposals.
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.