Tag: Value Proposition
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.
Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Webinar: Packaging Your Budget into Major Donor Offers
Webinar: You Aren't in the Radio (or TV) Business Anymore
Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Corporate Support Media Kit Samples
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
