Resource Types: Article
Member Only Content
NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
Member Only Content
How to Set Your On-Air Fundraising Goal
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
Member Only Content
How to Make Your Audience Give On-Air
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
Member Only Content
Create a Listener-Focused Pledge Drive
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Member Only Content
Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
Member Only Content
Inspired Ideas From Underwriting Sales Teams
Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
Member Only Content
Highlights From Greater Public's Corporate Support Practices Survey
Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.
Member Only Content
Corporate Support Guidance When Federal Funding Is Uncertain
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
Member Only Content
How to Use the Power of Direct Mail
While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.