Creating Effective Underwriting Schedules for Public Radio

Creating schedules that will work for your clients is one of the most important things you can learn. Once you’ve put in all the work it takes to find a prospect, make the cold calls, get the appointment, do the needs analysis and, finally, present a proposal to this wonderful prospect, you want to make a schedule recommendation that will get results. So what makes for a good schedule? Answers vary. While there is one…
“Sponsors who get the best results are those who are consistent, respect the intelligence of the audience by not being overly promotional, and leverage their support of public media in social media and elsewhere.”
Laura Landress - Greater Public

Laura Landress

Greater Public Corporate Support Advisor

(615) 498-1270 (Central Time Zone)
Corporate Support