Common Media Terms and Formulas

Public media has many strengths beyond ratings and we know it is best to focus on these strengths when positioning public media to a sponsor prospect. While it is often possible to direct the conversation completely away from ratings, it is sometimes necessary — especially when working with an agency or a sophisticated marketing professional — to talk in terms of “media math”. The following section is intended to help you understand the language of…

Anna McDonald

Greater Public Corporate Support Advisor

(703) 655-2944 (Eastern Time Zone)
Corporate support

Laura Landress - Greater Public

Laura Landress

Greater Public Corporate Support Advisor

(615) 498-1270 (Central Time Zone)
Corporate Support