Tag: Public Media 101
Member Only Content
Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
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Webinar: Demystifying Nielsen Ratings for Development Professionals
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Webinar: The Zen of KPIs: Bringing Focus to Your Organization
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On-Air Fundraising Toolkit for Public Radio
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
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Membership Essentials Toolkit
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Sales Basics for Public Media Corporate Support
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
Member Only Content
Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.