• Create an account
  • Sign In
Greater Public
  • Member Resources
    • Membership
      • On-Air Fundraising Scripts
      • Mail and Email Campaigns
      • On-Air Drive Calendar
    • Corporate Support
      • Credit Copy Central
      • Onboarding Toolkit
      • Digital Underwriting Training
    • Major and Planned Giving
      • Major Giving Toolkit
      • Gift Club Toolkit
      • Donor Advised Funds Toolkit
    • Equity and Inclusion
      • Across Public Media
      • At Greater Public
    • Benchmarks
    • Webinars
  • Blog
    • Membership
    • Corporate Support
    • Major and Planned Giving
    • Equity and Inclusion
    • Audience Development
  • Events & Training
    • Visit PMDMC.org
    • Greater Public Roundtables
    • Our Hour: A Gathering for BIPOC in Public Media
    • The Major Giving Pathway for Public Media
    • The DEI Executive Forum
    • Work Smart: Public Media Sponsorship Training for Newcomers
  • Public Media Jobs
    • View Openings
    • Submit A Job
    • Careers at Greater Public
  • Direct Mail Services
    • Mail Production Collaboratives
    • Acquisition List Co-Op
  • About
    • Become A Member
    • Member Organizations
    • FAQs
    • Staff & Advisor Directory
    • Board of Directors
    • Disaster Relief Fund
    • Contact Us

Tag: Public Media 101

Refine by Discipline

  • Audience Development ›
  • Corporate Support ›
  • Equity & Inclusion ›
  • Major and Planned Giving ›
  • Membership ›
Member Only Content

Resource in Corporate Support

Halo Effect Toolkit

The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.

Tagged with: Halo Effect  Public Media 101  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Tagged with: Data Management  Guidelines  Metrics  Public Media 101  Strategy  Webinars 

Member Only Content

Resource in Membership

On-Air Fundraising Toolkit for Public Radio

Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.

Tagged with: On-Air Drives  Public Media 101 

Member Only Content

Resource in Membership

Membership Essentials Toolkit

In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.

Tagged with: Budgeting  Data Management  Direct Mail  Donor Acknowledgement  Donor Cultivation  Membership  On-Air Drives  Public Media 101  Strategy  Sustainers  Telemarketing  Toolkit 

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Tagged with: Digital Sponsorship  FCC  Guidelines  Halo Effect  Industry Categories  Legal  Media Kits  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Sales Process  Sales Prospecting  Underwriting Credits  Value Proposition 

Member Only Content

Resource in Corporate Support

Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

Tagged with: Halo Effect  Industry Categories  Media Knowledge  Public Media 101  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

Tagged with: Public Media 101  Sales Process 

Member Only Content

Resource in Corporate Support

Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

Tagged with: Halo Effect  Public Media 101  Underwriting Credits 

Sign In to Greater Public

Forgot your password?

New to Greater Public? Create an account.

Address

PO Box 303279
Austin, TX 78703-0055

(800) 454-2314

Stay in touch with us

  • Contact Us
  • FAQs

Copyright © Greater Public 2022. Privacy Policy