Tag: Public Media 101

The Basics of Digital Fundraising
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.

Membership Essentials for Those New to Public Media
Understand what is unique about public media fundraising.

Essential Strategies for Public Media Membership Growth
Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.

Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.

Understanding On-Air Giving
Convert casual listeners into committed members.