Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.