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Tag: Public Media 101

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Member Only Content

Resource in Corporate Support

Halo Effect Toolkit

The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.

Tagged with: Halo Effect  Public Media 101  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Tagged with: Data Management  Guidelines  Metrics  Public Media 101  Strategy  Webinars 

Member Only Content

Resource in Membership

On-Air Fundraising Toolkit for Public Radio

Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.

Tagged with: On-Air Drives  Public Media 101 

Member Only Content

Resource in Membership

Membership Essentials Toolkit

In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.

Tagged with: Budgeting  Data Management  Direct Mail  Donor Acknowledgement  Donor Cultivation  Membership  On-Air Drives  Public Media 101  Strategy  Sustainers  Telemarketing  Toolkit 

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