Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.
Daily Evaluation As orders come in, be sure that they are taking supply and demand, market rates, effective packaging and other best practice considerations into account. If they are not, work with your staff to understand the benefits for both the station and underwriter. Train weekly on scheduling and placement concepts that provide good marketing impact and maximize station inventory, especially digital! Discuss the new approach with underwriters who see the value and use them…
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