Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.