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Tag: Inventory Management

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Member Only Content

Resource in Corporate Support

How Managers Should Evaluate Inventory

Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.

Tagged with: Inventory Management  Sales Manager  Sales Process 

Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Tagged with: Inventory Management  Metrics  Pricing  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

Tagged with: Digital Sponsorship  Inventory Management  Media Kits  Metrics  Pricing  Rate Card  Sales Goals  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

The Basics of Digital Underwriting

Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.

Tagged with: Digital Sponsorship  Inventory Management  Media Knowledge  Pricing  Rate Card  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

Tagged with: Ad Serving  Advertising  Digital Sponsorship  IAB  Inventory Management  Multi-Platform Sponsorship  Pricing  Rate Card  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

Tagged with: Inventory Management  Metrics  Multi-Platform Sponsorship  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Inventory Management Guide

Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.

Tagged with: Inventory Management  Pricing  Sales Goals  Sales Process  Traffic 

Member Only Content

Resource in Corporate Support

Underwriting Traffic Report Checklist

In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.

Tagged with: Inventory Management  Sales Process  Traffic 

Member Only Content

Resource in Corporate Support

Webinar: Maximize Your Underwriting Inventory to Grow Revenue

How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?

Tagged with: Advertising  Inventory Management  Sales Goals  Sales Manager  Traffic 

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