Tag: Inventory Management

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How Managers Should Evaluate Inventory

Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.

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Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

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Digital Underwriting Pricing and Inventory

Set the right prices on a variety of digital ad products while smartly managing your inventory.

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The Basics of Digital Underwriting

Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.

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Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

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Corporate Support Operating Plans for Managers

Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

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Inventory Management Guide

Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.

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Underwriting Traffic Report Checklist

In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.