Objections Aren’t Bad As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again.  Objections are simply resistance on the part of the prospect. Objections are expressions of perceived dissatisfaction with public radio and/or with the concept you are presenting. Objections can come from any individual you are in contact with. If not handled, objections can halt the progress of the sales process and…