Save time by adapting these vetted documents for use at your station.
Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.
Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.
Increase sales and make clients happy when you help them successfully build their brand with the right mix of broadcast and digital underwriting.
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.
Many organizations support public media for the same reasons that individuals do.