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Tag: Client Communication

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Post in Corporate Support

Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression

Tagged with: Client Communication  Email  Proposal  Sales Process  Sales Prospecting 

Post in Corporate Support

Roundtable Colleagues Cite Most Successful Reasons to Sponsor Radio

Tagged with: Client Communication  Digital Sponsorship  Sales Strategy 

Post in Corporate Support

Five Ways to Position Your Station to Automotive Sponsors

Tagged with: Client Communication  Donor Cultivation  Donor Prospecting  Donor Stewardship  Halo Effect  Industry Categories  Value Proposition 

Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Member Only Content

Resource in Corporate Support

Corporate Support Administrative Templates

Save time by adapting these vetted documents for use at your station.

Tagged with: Client Communication  Guidelines  Human Resources  Sales Process  Traffic 

Post in Corporate Support

Nurture Your Underwriting Client Relationships After the Close

Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.

Tagged with: Client Communication  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Tips for Getting the Best Copy on the Air, Every Time

Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.

Tagged with: Client Communication  Underwriting Copy 

Post in Corporate Support

Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying

Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.

Tagged with: Advertising  Client Communication  Digital Sponsorship 

Post in Corporate Support

How Radio Underwriting Serves the Sponsor Like No Other Medium Does

Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.

Tagged with: Client Communication  Sales Prospecting  Value Proposition 

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