Many stations are migrating to NPR’s new “Grove” platform at the same time that digital audience engagement is up. Get to know this new platform and what it offers, including the opportunities for local digital sales units, so you can harness digital ad revenue as it begins to come back. Salespeople, grab your digital person, and digital people, grab your salesperson and together join us to learn how your station can leverage “Grove” to take your digital sponsorship program to the next level.
PMDMC Summer Series | Leveraging “Grove” for Sponsorship
Tutuwa Ahwoi, Director of Spot Sales Operations, National Public Media; and Matti Henefield, Sr. Product Manager, Publishing, NPR
- Jul 15, 2020 12:00pm
- Eastern time zone
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Many stations are migrating to NPR’s new “Grove” platform at the same time that digital audience engagement is up. Get to know this new platform and what it offers, including the opportunities for local digital sales units, so you can harness digital ad revenue as it begins to come back. Salespeople, grab your digital person, and digital people, grab your salesperson and together join us to learn how your station can leverage “Grove” to take…
