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Tag: Ad Serving

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Post in Corporate Support

Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue

Tagged with: Ad Serving  Digital Sponsorship  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023

Tagged with: Ad Serving  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Leveraging Category Disruption in 2022

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Industry Categories  Market Research  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

Tagged with: Ad Serving  Digital Sponsorship  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

Tagged with: Ad Serving  Digital Sponsorship  Multi-Platform Sponsorship  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Leveraging "Grove" for Sponsorship

Get to know NPR's "Grove" platform and what it offers so you can harness digital ad revenue as it begins to come back.

Tagged with: Ad Serving  Digital Sponsorship  Partnerships  PMDMC 2020 Summer Series  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: A Guide to the Podcasting Sales Landscape

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

Tagged with: Ad Serving  Digital Sponsorship  Podcasting  Webinars 

Member Only Content

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Tagged with: Ad Serving  Digital Sponsorship  Guidelines  Metrics  Podcasting  Pricing  Sales Process 

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