It’s hard to find any business that hasn’t dramatically changed since early March. While it’s overwhelming, critical opportunities have arisen to learn and rethink our value proposition, including some of the “givens” that radio offers to corporate supporters. And for station leaders, how can you help and support your team in finding a way forward?
Join us for a discussion about the great pivot of 2020 as it pertains to corporate revenue for your station. We’ll discuss digital opportunities for you and your business supporters and why the pandemic should not signal the demise of radio’s business model, but instead, the birth of taking the medium’s inherent strengths and then adapting to meet changing needs.
Sponsored by:
