Tag: COVID-19
Is Radio Still a Strong Marketing Choice?
Member Only Content
Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change
As public media organizations decide whether and when to return to buildings, Tina Pamintuan and Debbie Hiott speak about their leadership choices at their respective stations.
WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.
How the Pandemic Prepared Public Media to Build an Audience-Centered Culture
By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
ideastream's Virtual Asks of Major Donors
ideastream raised more that a quarter million from major donors with this strategy centered on virtual solicitations.
Prepare Now for the Coming Corporate Support Rebound
Configure your team and offerings to be prepared for an anticipated growth in corporate support revenue in the coming year.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.