Tag: COVID-19
When to Stop an On-Air Drive Due to Major News
When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.
Member Only Content
Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, and triple-A.
Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond
Is Radio Still a Strong Marketing Choice?
Member Only Content
Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change
As public media organizations decide whether and when to return to buildings, Tina Pamintuan and Debbie Hiott speak about their leadership choices at their respective stations.
WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
WBEZ needed to remedy a downturn in sustaining members that had begun during the pandemic. This is how they did it.
How the Pandemic Prepared Public Media to Build an Audience-Centered Culture
By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.
ideastream's Virtual Asks of Major Donors
ideastream raised more that a quarter million from major donors with this strategy centered on virtual solicitations.