Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

What Is a Podcast? A podcast is a digital audio file that’s made available on the Internet to download to a computer or mobile device. Podcasts are typically released as a series, allowing people to subscribe in order to receive new installments automatically. Most public radio organizations produce some sort of podcast, which may be original content produced exclusively as a podcast, or a repackaged version of broadcast content made available in podcast form. A…